How to Get Proper Backlinks to a New Blog Site | Proven White-Hat SEO Strategies
In this article you will discover the best strategies on how to get proper backlinks to your new blog site. Learn white-hat link-building methods, outreach tips, and backlink sources that improve rankings fast.
Why Does Backlinks Matter for a New Blog
Launching a new blog can feel like shouting into a void. You post great content, but no one seems to find it. The truth is, Google doesn’t just look at what’s on your site — it looks at who’s vouching for you. And that’s where backlinks come in.
Backlinks are links from other websites pointing to yours. Think of them as votes of confidence that tell search engines your content is valuable. The more quality backlinks your site earns, the higher your chances of ranking on Google’s first page.
However, not all backlinks are created equal. Some can skyrocket your rankings, while others — especially spammy or irrelevant ones — can damage your SEO. That’s why learning how to get proper backlinks to your new blog site is critical.
This guide breaks down proven, safe, and sustainable link-building strategies to help your new blog grow authority fast.
1. Start with Link-Worthy Content
Before reaching out for backlinks, ensure your site is worth linking to. High-quality content attracts natural links. If your content is thin, unoriginal, or keyword-stuffed, no serious site will link to it.
Create “Evergreen” and Shareable Content
Evergreen content is timeless and continuously relevant. Examples include:Ultimate guides (e.g., “The Complete Guide to Affiliate Marketing for Beginners”)
• Step-by-step tutorials
• Data-driven studies and original research
• Case studies with real results
• Infographics and visual summaries
When your content educates, inspires, or simplifies complex topics, people are more likely to reference it in their own posts.
Tip: Use visuals, charts, and stats — they increase shareability and attract backlinks from other bloggers who cite your content.
2. Guest Posting — Still One of the Most Reliable Backlink Strategies.Guest posting means writing a post for another website in your niche and including a link back to your blog. It’s a time-tested, white-hat way to build both backlinks and credibility.
Here’s how to do it properly:
1. Find sites accepting guest posts. Search on Google using:
“Write for us” + your niche
“Guest post” + keyword
“Contribute to” + topic
2. Check site authority. Use tools like Ahrefs or Moz to find sites with Domain Authority (DA) above 40.
3. Pitch valuable topics. Focus on original ideas that solve problems for their audience.
4. Add your link naturally. Place it contextually within the article or in your author bio — never stuff links.
Guest posts not only earn backlinks but also bring new readers to your blog and strengthen your reputation.
3. Use Broken Link Building
This clever strategy involves finding “dead” links on other sites and offering your own content as a replacement.
Here’s how it works:
1. Identify websites in your niche.
2. Use the Check My Links Chrome extension or Ahrefs Broken Link Checker to find broken links.
3. Create or locate a similar piece of content on your site.
4. Email the site owner:
Politely inform them about the broken link.
Suggest your article as a relevant replacement.
This tactic helps the other website fix its SEO while giving you a natural, high-quality backlink in return.
💬 Example: “Hi [Name], I noticed your article on ‘Top Blogging Tools’ has a broken link to [old resource]. I recently wrote an updated version on the same topic — feel free to use it if you think it’s helpful!”
4. Build Backlinks Through HARO (Help A Reporter Out)
If you want links from high-authority sites like Forbes, Business Insider, or HubSpot — HARO is gold.
Help A Reporter Out (HARO) connects journalists seeking expert quotes with sources like you. Here’s how:
Sign up at helpareporter.com.
Choose relevant categories related to your blog niche.
Respond quickly and professionally to journalist queries.
If your response is selected, you’ll get mentioned and linked to their publication.
This method builds both authority backlinks and personal brand visibility.
5. Build Real Relationships with Other Bloggers
The internet might be digital, but backlinks are built on relationships. Networking with fellow bloggers in your niche is one of the most sustainable ways to earn natural backlinks.
Ways to build connections:
Comment on their posts with insightful feedback.
Share their content and tag them on social media.
Feature them in your blog posts (like roundup or expert quotes).
Join blogging communities on LinkedIn, Reddit, and Facebook.
Once you build rapport, many will naturally link back to your content or collaborate on co-authored pieces — both excellent for backlinks.
6. Get Listed in Reputable Directories and Niche Platforms
When starting out, directory backlinks help search engines discover your site. But you must be selective — many directories are spam traps.
Trusted places to list your new blog:
AllTop (for general blogs)
Blogarama
Medium (repurpose your posts)
Industry-specific directories (e.g., travel, health, finance)
Local business directories if relevant
You can also post answers on Quora, Reddit, and Stack Exchange with links to relevant posts — but only when they truly add value.
7. Turn Mentions Into Backlinks
Sometimes, people may mention your brand or content without linking to your site. Use tools like Google Alerts or Mention to track unlinked mentions.
Reach out politely to thank them and request they add a clickable link. Since they already mentioned you, conversion rates are high.
8. Analyze Your Competitors’ Backlinks
Why start from scratch when you can learn from what’s already working?
Use SEO tools like Ahrefs, SEMrush, or Ubersuggest to spy on your competitors’ backlink profiles. Identify:
Which websites link to them
What content earns the most links
What anchor texts are used
Then create better, more detailed versions of those posts and reach out to the same websites suggesting your article as an updated resource.
9. Leverage Social Media for Link Attraction
Although social signals are not direct ranking factors, social media amplifies visibility — leading to organic backlinks.
Here’s how:
Post snippets or infographics on X (Twitter), Threads, or LinkedIn.
Share your blog on Pinterest or Medium for extra exposure.
Join Facebook groups in your niche — engage and share helpful links.
When more people see and share your work, some will eventually link to it from their own websites.
10. Monitor, Audit, and Maintain Your Backlink Profile
Building backlinks is one thing; maintaining their quality is another.
Use tools like Google Search Console, Ahrefs, or Moz to track who’s linking to you. Remove or disavow:
Spammy or irrelevant links
Paid or suspicious backlinks
Over-optimized anchor text patterns
A clean backlink profile ensures your SEO growth remains steady and sustainable.
📘 Frequently Asked Questions (FAQs)
1. How long does it take for backlinks to improve rankings?
Generally, it takes 3–6 months for backlinks to impact search rankings. Factors like site authority, competition, and content quality affect timing.
2. Are all backlinks equally valuable?
No. High-authority, relevant backlinks (from niche-related sites) carry much more weight than random or spammy ones. A single link from a DA 70 site can be worth more than 100 from DA 10 blogs.
3. Can I buy backlinks for my new blog site?
Avoid it. Paid backlinks often violate Google’s Webmaster Guidelines and can trigger penalties. Instead, focus on earning backlinks naturally through outreach, great content, and collaboration.
4. How many backlinks does a new blog need to rank?
There’s no exact number. What matters most is quality and context. A few powerful backlinks from trusted sites will outperform hundreds of weak links from irrelevant sources.
5. Should I prioritize dofollow or nofollow backlinks?
Dofollow backlinks pass SEO authority, while nofollow links don’t — but they still add credibility and diversity to your backlink profile. A natural mix of both is ideal.
6. What are white-hat backlinks?
White-hat backlinks are links earned through ethical, Google-approved methods like guest posting, outreach, or content promotion — not link farms or automation.
7. Can social media links help my SEO?
Social links are nofollow, meaning they don’t directly boost rankings. However, they drive traffic and exposure, increasing your chances of earning organic backlinks.
Conclusion:
Build Smart, Not Fast.
Building proper backlinks to a new blog site is not a one-day job — it’s a process that demands patience, strategy, and consistency.
Start by creating valuable, link-worthy content that naturally attracts references. Then, amplify your reach through guest posting, outreach, relationship building, and tools like HARO.
Avoid shortcuts such as link buying or spammy directory submissions — they might give you a short-term boost but can harm your site long-term.
Remember: the goal is to build a strong, trustworthy backlink profile that tells search engines your content deserves to rank. Over time, these efforts compound, bringing steady organic traffic and authority to your blog.